Marketing To Healthcare Industry: Selling Pharma Products To Doctor

Marketing healthcare products to physicians requires tact and skill. Trust is very important, since physicians are always on the lookout for reliable sources of information on healthcare products. Marketing healthcare products also needs some basic knowledge of clinical evidence, as well as a good sales pitch.

Since many representatives of the pharmacy industry to endorse products approach doctors, you need to be able to convince them about the efficacy of your products. If the sales pitch is overdone, doctors may get annoyed and refuse to listen to you.


Effective Tips for Marketing Healthcare Products:

Here are some ways to convince doctors about the efficacy of your healthcare products.

1) Tone down the sales pitch and provide authentic information. Give as much scientific data and information on clinical trials as you can.

2) Apart from face to face interaction, offer information through the Internet, email, mobile phones, print media and television and radio broadcasts.

3) E-detailing is another method of selling healthcare products to physicians. It involves electronic communication between physicians and sales representatives.

4) Offering online information is another way to market to the healthcare industry. Many doctors use online resources to keep track of the latest developments in the field.

5) Some healthcare companies also organize "fairs" that let physicians meet patients. This is a good chance for the pharma industry to market itself.

6) The Epocrates mobile service provides doctors instant answers to their healthcare related queries. Alerts are sent to physicians when a response to the query is available.

How to Market Healthcare Industry Online:

Online marketing is the latest in the marketing strategies of the healthcare products related industry. Your website must provide the latest, authentic information when marketing to healthcare professionals. Here are some points to keep in mind when selling to physicians online.

1) Combine the sales pitch with facts when presenting your products online.

2) Team with vendors who are trusted by doctors.

3) Market your products on websites that are trusted by doctors.

4) The website should be well maintained and offer the latest information on clinical trials and anything else of interest to doctors.

Physicians are always on the lookout for credible information on the latest healthcare products. You should do your research well when presenting your products to doctors, since they are critical about overt sales pitch and little information. In order to market your products, you need to convince doctors about the quality of the products. Use the latest marketing tools like Internet, mobile devices and telephonic marketing in order to sell healthcare products to physicians. You can approach a business consultant for advice if you need to know more about marketing healthcare products to doctors, as well as to the public.

Marketing To Healthcare Industry: Selling Pharma Products To Doctor

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Lemon Juice Health Benefits

Lemonade is known to have been used as a refreshing drink since the time of the Moguls. Modem investigations have tended to support this use, the essential oil being very good for cooling the body. This use can be extended to the employment of lemon juice with water and sugar as the best drink to take when you have a fever

When the temperature of the body is high, whether from the effects of the sun or from the results of illness, it is necessary to take regular drinks in order to prevent dehydration. Sugar is not normally a desirable part of a healthy diet, nevertheless it has its part to play with lemon, and although there is no doubt that the addition of honey if available is very much to be preferred.


The high vitamin C content of the lemon has been used for hundreds of years to ward off scurvy among sailors and travelers. There is little sodium, so the fruit is good as a flavoring for those on a low salt diet.

Because in some countries the producers of lemons extend their keeping properties and improve appearance by coating them with the chemical diphenyl and waxing the fruits, it is a wise precaution to wash the lemon with a little unscented soap and then rinse thoroughly before converting the whole fruit to juice.

The pulp left from the juicing is excellent for the skin and can also soothe the bites and stings of insects. If you add equal parts of toilet water and of glycerin to the residue the mixture can be made to keep the hands smooth.

Doctors Morel and Rochaix demonstrated that the extract of lemon when vaporized will neutralize the bacteria of meningococcus, typhoid, pneumococcus and staphylococcus in from 15 to 180 minutes.

A gastronomically inclined Frenchman, Charles Richet, is said by Dr Valnet to have discovered that the lemon juice added to raw oysters before eating them destroys 92% of the bacteria present within 15 minutes. A good reason to wait before you eat!

This information is relevant to the idea that lemon juice is a most important therapy to be used in all cases of infection of the respiratory tract and as a general tonic.

Provided that the juice is diluted with water, there is no danger in taking any reasonable quantity of lemon juice. Be sure to choose firm, clear colored lemons that have not begun to wither. The first signs of ageing can be spotted where the stem was once attached to the fruit.

Lemon Juice Health Benefits

Kevin Pederson has been managing a number of natural home remedies websites which have information on benefits of juices and raw vegetables are also mentioned which includes lime juice too.

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Health Benefits of Vitamin E

The health benefits of vitamin E range include skin enhancement, wound healing, immune function, and protection against various diseases. Also called alpha-tocopherol, vitamin E is believed to reduce cholesterol and plaque buildup, reducing the risk of stroke and coronary artery disease (CAD).

Vitamin E is an essential nutrient, which means the body needs it but cannot produce it on its own. However, vitamin E deficiency is rare because it is fat-soluble - it is stored in the fat tissues for up to six months before getting depleted. Common food sources include nuts, poultry, wheat products, and various vegetable oils, particularly wheat germ oil. It is also available as a health supplement. Other health benefits of vitamin E include the following:



One of the best health benefits of vitamin E is its antioxidant capacity. Antioxidants help remove free radicals - unstable compounds that damage cell structure, increasing the risk of cancer and weakening the immune system. This also protects against eye diseases, diabetes and pancreatic disorders, and Alzheimer's Disease.

Cholesterol reduction

Vitamin E prevents cholesterol from being converted to plaque, which thickens the blood vessels and leads to stroke and heart disease. It also thins the blood and improves blood flow even with plaque buildup on the artery walls. Studies show that vitamin E from foods can reduce the risk of stroke in postmenopausal women, although further studies are needed to support this claim.

Skin care

Skin and lip protection are also well-known health benefits of vitamin E. Vitamin E helps retain moisture in the skin and prevents dryness, itchiness, and chapping. It also protects against UV radiation and speeds up wound healing. It can be applied topically and is a main ingredient in most creams, lotions, and sunscreens.

Anti-inflammatory and pain relief

Studies suggest that vitamin E can both relieve and prevent osteoarthritis. Its effects are similar to non-steroidal anti-inflammatory drugs (NSAIDs), which are traditionally used to relieve arthritic pain. It also improves joint mobility, preventing gout and buildup of waste material in the joints.

IMPORTANT: Vitamin E is considered a dietary supplement, which means it is not as strictly regulated as conventional drugs. Additives in some products (such as starch, silica, and gluten) can inhibit the health benefits of vitamin E and even be harmful to your health. Buy only products that are GMP-compliant and make sure they do not contain any artificial colors or flavorings.

Health Benefits of Vitamin E

The product we personally use called Total Balance - is the most natural and effective supplement we have come across. We have been using this product for over 3 years with excellent health results.

We highly reccomend you learn more about our best natural nutritional supplement if you are interested in improving your overall health.

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Extended Health Care Benefits in Group Insurance Plans

As we mentioned in previous article, many corporations offer competitive packages, and that's even a strategy in hiring and retaining employees. These competitive packages include group insurance to plans that provide individual retirement accounts or traditional registered pension plans, etc. In this article, we will discuss fundamental principles of group insurance.

Group Insurance exists for the benefit of the complete group and therefore the individual member is not required to submit medical information. In this article, we will discuss the extended health care benefits in group insurance plan.

Health Care

Extended health care is a benefit that picks up where basic health plan leave off. It provides an extension for some benefits and provides other benefits not available through the basic plans. The benefits is a supplement of the basic plan benefits until the basic benefit has reached it maximum payout. the core benefits of extended health care plan includes

a) Semi-private or private room accommodation in a hospital.
b) Prescription drugs
c) Private duty nursing
d) Ambulance services and paramedical services
e) Eye and hearing care
f) Dental care such as preventative care, major restoration and orthodontics

Both Health and Dental Care plans may have a deductible of to and /or co insurance factor of 80% reimbursed by the insurance company. Deductible are applied against the first claim of the calender year and co-insurance is applied against each claim. Extended health care may includes a limiting clause resulting in a lower premium being charged for the benefit.

Dental care normally has a maximum benefits that can be charged for each calendar year by each insured member and their dependents, such as 00. Sometimes there is a different maximum for different levels of care. Please read details in your plan.

Extended Health Care Benefits in Group Insurance Plans

I hope this information will help. If you need more information, you can read the complete series of the above subject at my home page:

Kyle J. Norton

All rights reserved. Any reproducing of this article must have all the links intact. I have been studying natural remedies for disease prevention for over 20 years and working as a financial consultant since 1990

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Death, Taxes, and Health Care

Interestingly enough, all three of these employment trends eventually died out to the extent that there are not nearly the job opportunities today as there were in days gone by. Yet there is one industry that hasn't changed -- an industry as reliable as death and taxes. That industry is healthcare.

As long as there are people living on the planet, there will be available healthcare jobs for the taking. Let's face it: People get sick and/or injure themselves in accidents. Without a thriving healthcare industry, we would be in a world of hurt.

Health Care

Fastest Growing Industry

According to data from the U.S. government, healthcare jobs are among the fastest-growing in the country. As a matter fact, if you remove government jobs from the equation, the healthcare industry promises the greatest amount of growth over the course of the next 10 to 20 years. On average, the government estimates most healthcare jobs will see a total employment increase of nearly 25 percent through the year 2020.Some medical jobs will see greater growth than others, of course, but the healthcare industry is a stable one.

While double digit growth is a good thing for the industry, there is a downside in that there aren't enough students entering medical school to fill all the positions projected to be open. That's one of the main reasons why there continues to be a drastic shortage of qualified workers to fill all the available healthcare jobs. Medical facilities are literally begging for workers and willing to allow them to virtually write their own ticket if they'll come to work. No other industry has ever seen anything like it.

So Many Options

Young students thinking of entering the medical field have so many options it can be daunting at times. For example, a high school student not interested in pursuing 10 years of education can choose among a number of certification programs that will allow him to land entry-level healthcare jobs like a certified nurse assistant, dialysis technician or home health aide. For many of these entry-level positions, certifications can be earned in 3-12 months.

Workers interested in nursing can begin as licensed practical nurses after completing just a two-year program. They can continue their education to become registered nurses, nurse practitioners and even physician assistants. And for those who want to go all out, there are all sorts of healthcare jobs for doctors ranging from general practitioners all the way up to the highest-paying surgical specialties.

With so many healthcare job options to choose from, all you need is a little bit of motivation and a proper education.

Death, Taxes, and Health Care

Search for Healthcare Jobs and General Healthcare Employment Opportunities at Weatherby Locums. New Healthcare and Locum Tenens Job Listings are Posted Daily.

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Sustaining Competitive Advantage

A competitive advantage could simply be defined as the advantage or ability a firm has over its rivals in the industry; or the ability a firm has to outperform its industry rivals.

A firm is said to have a competitive advantage when it has the capabilities or means to push out its rivals in striving for the favour of customers. This applies internationally or locally as well as to both services and products.Thus, a sustainable competitive advantage is the persistence the firm applies despite efforts by competitors or potential entrants to copy or overtake it. Sustainability therefore, requires that strategic assets are not easily available to others and imperfectly mobile. This will be considered later.


Porter (1990) states that, though not all nations are in the forefront of competition, the home nation which shapes the competitive advantage is the starting point for a firm's competitive advantage and also from which it must be sustained. However, in whatever field of endeavor, competitive advantage creation must be a choice of management and it must really fit to achieve results. It must be noted here that competitive advantage can normally be traced to one of three roots:

Superior resources, superior skills and superior positions.

Competitive strategy is one of the ways in which a business relates to its environment by competing with other firms who are also trying to adapt within the operating environment. It is with this aspect- the competitive strategy which if appropriately chosen and implemented appropriately give the firm a competitive advantage over its rivals.

It must be noted here that the prescriptive view of strategic planning emphasizes the importance of the organizational environment as a source of threats and opportunities and the need for effective responses by the organization if survival was to be assured and the success achieved. The response is later formulated into plan which formulates major decisions about entry into new markets or development of new products and services guided by set goals. Under the influence of Porter's writings in the 1980s the emphasis shifted from the plan to the selection of an appropriate generic strategy to position the business unit in its competitive environment. Porter, arguing that the environment poses threats and brings opportunities than with trends and events, suggested that the environment could be analyzed using the five forces analysis to identify the issues which affect the level of competition in an industry; after which a strategy is formulated to combat it.

The resultant strategy, which he referred to as generic, distinguished some strategic options the firm can possess:

Cost leadership: the business could position itself as offering a low cost product as a standard price i.e. cost leadership strategy. Costs are reduced at every element of the value chain. Producers can exploit the benefits of a bigger margin than the competitors. Toyota is a good example of an organization that produces quality cars at low price coupled with a brand and marketing skills to use a premium pricing policy.

It could offer a product that was different from that offered by rivals. I.e. differentiation. This allows companies to make prices less sensitive and focus on value that generates a comparatively higher price and a better margin. Even though additional costs will be incurred pursuing differentiation, it is possible that this will be offset by the increased revenue generated by the sales.

By focusing on a small but well-defined part of the market, for instance a particular buying group or product area or geographical area. Also known as niche, this is usually suitable for a small company i.e. focus strategy.

Generic Competitive strategy, usually used after competitive analysis or as a response to competitors advantage, is defined as the basis on which a strategic business unit (SBU) might achieve or counter competitive advantage in its market. (Johnson and Scholes, 5th Edition.)

Building on Porter's (1980) generic competitive strategies, Bowman et al argues that organizations achieve competitive advantage by providing their customers with what they want, or need better or more effectively than competitors and making it difficult for competitors to imitate. This was later developed into five generic strategies which would be used in this discussion. Thus, the generic competitive strategies are the fundamental activities on which an SBU seeks to achieve a lasting advantageous position in its environment and gaining the favor of stakeholders by meeting the expectations of buyers, users or other stakeholders

The following are Bowman's five-generic competitive strategy options and examples of organizations who applied them to gain competitive advantage: no frills strategy, low price strategy, hybrid strategy, focused differentiation strategy and added value or differentiation strategy.

In brief, a no frills strategy combines a low price, low perceived added value and targets a price-sensitive market. No frills strategy is now a popular strategy with low-cos airlines Easy Jet and Ryanair seeking to enter the airline industry to compete with likes of Virgin and is a determinant in the market. This, therefore, affords the firm the needed competitive edge over its competitors who charge higher price. This strategy is a success because there could possibly be a segment of the market that overlooks the low quality of the commodity provided it fulfills the same purpose.

To obtain the competitive advantage using no fills strategy revenues must increase and the product must really be price-sensitive. Easy Jet frills strategy seems to be going on well as a result of the cost savings techniques they are using. For instance no ticketing, no ticket agents, no in-flight food or drink for customers as well as the short-haul flight. Now, almost all supermarkets in the UK use no frills strategy by introducing own brands the price of which have been reduced to attract customers in order to gain a competitive advantage.

The next generic strategy is the low price strategy. This strategy pursues a lower price than pertains in the market whilst trying to maintain similar value of product or service as those offered by competitor alike. There is the potential of price war among competitors and in the long run consumers are likely to lose as the firms might not be able to sustain the lower-price-good-value strategy. Notwithstanding the price war and low margins, there are some suggested ways in which a low-priced strategy can bring about a firms competitive advantage. The market segment must be low-price sensitive, and also the SBU has a cost advantage over its competitors.

However, in practice, the lower price strategy usually brought about by lowering operational cost alone does not give the firm the competitive advantage if the firm is not able to sustain it in the long-term as there are now more firms entering the market because of low or no entry barriers like small capital requirements and also how efficient the staff might be.

Hybrid competitive strategy seeks to achieve differentiation and a price lower than that of competitors simultaneously. This is not an easy strategy to pursue because to differentiate a product or service involves some money and increases cost the very thing the low price seeks to reduce. This strategy is fit for the DIY industry as the likes of Robert Dyas are not able to stand the competition. The success of this is dependent on providing unique more efficient products or services to consumers whilst at the same time operating at a lower cost to be able to lower its price below the industry level. The success of this strategy could further be enhanced if the firm has economies of scale and can increase volume of sales more than its competitors, thereby, reducing its base cost as a result. Asda's George brand is an example of a generic hybrid strategy in a SBU.

Another strategy is differentiation strategy. This seeks to provide products or services completely different from those of its competitors by adding features valued by consumers. The main objective of using this is to either maintain the market share or increase market share relative to its competitors. A clear example of this is aircraft manufacturer Airbus's wider fuselages, cockpits designed for use in more than one aircraft and electrical rather than mechanical flight controls.

Those features have helped Airbus win customers like New York-based Jet blue; although Jet Blue is staffed with former employees from Boeing. (Fortune, Europe Edition 22 November 17th 2003; pp34) This strategy could be used to achieve a competitive advantage which is its ultimate aim by the firm investing more in R&D, unique designs and features. The marketing-based approaches in terms of good marketing communication (example advertising the products or services) as well as the brand power to win the loyalty of consumers. (Example Airbus)

The fifth generic competitive strategy is the focused differentiation strategy which seeks to provide high perceived value; justifying a substantial price premium usually to a selected market, segment. It is usually adopted to counter or to compete others in seemingly similar segment. This could therefore be argued that focused differentiation is just an extension of any of the four strategies so far considered depending on the competitors in this new segment which is usually middle to high income earners. A convincing example is the introduction of Lexus in 1989 by Toyota to compete with other luxury brands of BMW and Mercedes Benz new series.

For the focused differentiation strategy to be used to obtain a competitive advantage over competitors in the industry, the business unit must find ways to make the production more efficient to be able to pass on the savings to customers. The business unit must identify new segments and must also be prepared to aggressively create new market segment where it is believed first movers get huge advantage. Again Toyota prides itself in this by being the first to introduce a brand,scion,specifically for young buyers in January, 2003 which was a success and the introduction of hybrids in 1997 selling 127,000 far more than Honda.( Hybrid uses two engines and is environmentally friendly.) (Fortune, Europe Edition, Number 24 December 22 2003; pp57).

The essence of the various strategies discussed so far is to create or add value to the products or services in order to give improved and or enough satisfaction to the customer so that the firm will gain a competitive advantage over its rivals. However, it is one thing for a firm to gain a competitive advantage and another to sustain the competitive advantage so gained. So when a firm is able to get a competitive advantage over its competitors, it becomes expedient to try to sustain this advantage.

Some of the ways to sustain the competitive advantage is by what is described as isolating mechanism. This is the application of forces like barriers of imitation which limit the extent to which a competitive advantage can be duplicated or matched or even possibly scrapped through the resource creation activities of other firms. Though similar in principle to the barrier of entry force, whereas the entry barriers protect profitability of an entire industry, isolating mechanisms sustain the competitive advantage of a single firm. For example legal barriers like trademarks, patents or intellectual property rights as in Microsoft's case.

It could also be for the mere fact that the leading firm makes it difficult for the competitor to catch up with the firm's technology because it entered the market earlier and it continues to research and might be able to move to a superior position by the time its competitors catch up. This is known as the early mover advantage. Because the business unit has entered the market earlier, the past success in the market is believed to sustain the firm.

Nevertheless, no matter how discrete the strategy adopted to gain the sustainable competitive advantage or enough satisfaction that the customer may get as well as the mechanisms put in place to sustain the competitive edge, simple economics has proved that man's needs are insatiable and with the information technology age, there is an improved dynamism in business that products and services can become obsolete before they even reach the next user.

The question is can the firm continue to create more economic value than its competitors now than then?

Now with the advent of information systems and technology, this traditional way of competitive advantage or competitive edge has, therefore, taken a different turn. Information gathering and I mean a competitive information gathering in deed can to some large extent make a difference to a firm's position in an industry and for that matter affect its competitive advantage one way or the other.

A good and recent example is Asda installing radio frequency identification (RFID) system, a device which could be used to scan bar codes of incoming goods which could save Asda .35 billion annually through improvement in its supply chain management. Fortune, Wal-Mart keeps the change, November 10,2003pp 23.

Firms can either use their own database or an informational gathering software to track its operations and get the required information like inventory, customers, and trends of competitors' performance and about the fast moving products to formulate their strategies or form what is known as information partnerships for the purpose of sharing information to gain competitive or strategic advantage; and even link their systems with some competitors to achieve synergies.

This is becoming important as a result of the fact that competition in the business world today is not only within a particular industry one operates but can also be cross-competition with people in other related industry like universities and publishers competing due to forward and backward integrations. Baxter Healthcare International is known to offer medical supplies from its competitors and office supplies through its electronic ordering channel to its customers. By doing this the firm increases its customer base as well as loyalty of its customers is enhanced.

At this juncture, the statement that "there is no such thing as a sustainable competitive advantage" can be considered in relation to the circumstances that happened in Sears, which used to be USA's largest retailer until Wal-mart overtook it after a diversification strategy went bust in spite of the fact that it (Sears) has been heavily computerized with more expenditure going into information technology and networking than all other non-computer firms in the United states apart from Boeing. So why couldn't this huge amount spent in computers and networking been able to give them the competitive edge over its rivals? Is it due to the fact that the hardware alone is not sufficient to provide the information needed unless it is integrated with the appropriate software? Sears did exactly that.

Trying to reinvent itself, Sears started to explore almost all strategies including low pricing strategy, delayering, improved marketing ploys as well as embarking on a billion five-year store renovation to make the stores more attractive. All to no avail.

Then Sears noticed that, its merchandise buyers do not have reliable information on precisely what customers were buying at each store. Management was relying on 18 separate systems that often gave conflicting and redundant pricing information. They could only view a division's daily performance. This was not good for a firm of Sears's stature. Sears later tightened its grips over the business once again by building a larger database involving the consolidation of information on transaction records,90 million households,31million Sears' card users, their credit status, and other related data.

The database houses the company's Strategic Performance Reporting System (SPRS).Now Sears' 1,000 buyers and managers know what hot-selling merchandise to replenish right away. This competitive information gathering to some extent helped turn around Sears. Its store sales started rising and planned to join partnership with AOL to boost its online business by targeting AOL's 21 million customers by developing content for AOL on subjects such as how to build a deck, tips on home decorating and other home improvement topics; and also move its suppliers to an electronic ordering system similar to that described for Baxter Healthcare, by linking its computerized ordering system directly to that of each supplier to eliminate paperwork completely for an improved flow of goods into its stores.

As previously discussed, if a firm can keep or maintain its lead on creating value, leveraging strategic assets for example access to efficient distribution channels, maintain market position and may be low cost advantage then it can be said to have a sustainable competitive advantage. This is absolutely not possible in this dynamic business world. The most difficult part of this is that the firm must create more economic value than its competitors every now and then. Will its competitors be looking on without doing anything?

Microsoft for example is spending billions of dollars to develop its own search engine that will be incorporated in both its online service MSN and its new operating system due in 2006 to combat Google's dominance in the search engine industry. (Fortune, 22 December 2003pp 17).

In my own opinion based on the discussions above, if really sustainable competitive advantage is the persistence of a firm's ability to outperform its industry, then suffice it to say that, as much as gathering and use of competitive information as illustrated in the Sears' story above can give a firm a (sustainable) competitive advantage, it is really difficult if not impossible to sustain any competitive advantage for a very long time. This is so because of the rate of technological changes, changes in business strategies, and the fact that customers' loyalty can wane and affect sales leading to a fall in market share and thus competitive advantage. Boeing was overtaken by Airbus in the aviation industry at some time. Sears' leadership was taken away by Wal-mart.

In spite of the availability of choice of the five generic strategies, it is supposed that the onus of their success rests with management and how the technology and the information gathered are blended for use. This is so because a careful monitoring and evaluation constantly and the right identification and proper timing of a particular segment are keys to the success of these strategies due to market dynamism.


Can Sears reinvent it? A case study taken from London South Bank University IS.
Davenport, T.H; Prusak, L. (1998) Working Knowledge: How Organizations Manage What They Know. Havard Business School Press, Boston, Ma.
Fortune, December 13,2004, pp59
Laudon, K.C; Laudon, J.P. (2004) Management Information Systems: managing the digital firm, 8th edition, USA: Pearson Prentice Hall.
Scholes, K.and Johnson, G (1999) Exploring corporate strategy, 5th Edition. London: F.T Prentice Hall.
Sheila,C.Main Article: Knowledge Management, issue 18,2004
Yogesh, M. B. The Company, - What Really is Knowledge Management? Crossing the Chasm of Hope. Gartner Group Inc.,October 1996

Sustaining Competitive Advantage

John Whonderr-Arthur

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Dog Bladder Tumor - Canine Health

In dogs bladder tumors are a rare occurrence. Bladder tumors are of two different forms, one is potentially fatal while the other is benign. To ensure your dog remains healthy and free from such tumors continue reading this article.

The symptoms of bladder tumors in dogs are as follows:

Health Care

1. The dog may go to the toilet a lot more than usual

2. There will be a slight amount of blood in the urine produced.

3. They dog may struggle to produce any urine.

As mentioned above there are two different forms of bladder tumors one being malignant which can be potentially life threatening while the other being benign. The benign or non progressive type of bladder tumors usually leaves the tissue which surrounds the growth relatively unharmed and does not spread to other parts of the body.

Squamous cell carcinomas and transitional cell carcinomas are the two most common types of bladder tumors . Both of these are highly malignant which means that they may spread to other parts of the body. Polyps are very rare but unlike the two mentioned above they are benign and do not spread to other parts of the body.

To make sure that the dog remains healthy any such growth will be need to removed. Complications arise depending on where the tumors is located inside the body. If it is close to an organ or a vital body part then the risks of surgery increase.

Treatment is not really effective when it comes to dealing with cancer and tumors in a dog's bladder and this can prove to be a very costly option. Most people try and keep their dog on antibiotics and painkillers to try to relieve the pain as much as possible as the dog begins to suffer and then on a later stage the dog is put down as humanely as possible.

Your vet may conduct a number of tests such as ultrasound scans, x-rays and even passing a camera through the bladder of the dog. Only after all these tests will the vet know for sure whether the dog has been affected by a tumors or not. To determine the type of tumors the dog has the vet will have to conduct a biopsy.

If it is a polyp tumors then it will require surgery to be removed. Potential complications arise depending on the location of the tumors . If it is located at the bladder neck skilled surgery or complicated reconstruction would be required to keep the connection between the bladder and the urethra intact and even if the surgery goes as planned there are always chances that the dog may become incontinent for a short while after the surgery.

If the tumors is either squamous cell carcinomas or transitional cell carcinomas the vet will have to conduct further x-rays of the abdomen and the chest in order to determine how far the tumors cells have spread.

If the vet has determined that the tumors hasn't spread then they may try and remove the malignant cell. Of course there are many difficulties and risks in doing this. A Lot of healthy tissue may need to be removed in order to remove a cancerous tumors from the dog's body and to be certain that all the effected cells have been removed. This results in the vet having a lot less room to work with as compared to the polyp tumors . It is also likely that vital body parts and organs will cause hindrance.

Most vets will still try to remove the tumors first and then use chemotherapy and radiation to remove the remaining cancerous cells. A histopathologist will decide the type of therapy depending on the samples given to them

Dog Bladder Tumor - Canine Health

For more information on dog bladder tumors or Canine Health take a look at this Dog Training website.

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The Health Benefits of Bilberry

Bilberry is made from a little blue berry that is related to blueberries and cranberries. Bilberry is a powerful anti-inflammatory. The herb is also a powerful antioxidant and has glucoquinine (lowers blood sugar levels). Bilberry contains flavonoids called anthocyanosides that protect the collagen structures in the blood vessels of the eye. Bilberry is used to treat eye problems such as Macular Degeneration, diabetic neuropathy, and/or cataracts.

Benefits of Bilberry


Bilberry is found mostly in dark skinned fruits. It is used to treat diarrhea, vericose veins, and mucous membrane inflammation. The herb is beneficial in the treatment of hardening of the arteries (atherosclerosis) and in eye health.

This herb may also help night vision. During World War II, British Pilots ate bilberry jam before going out on night flights. They claimed it improved their vision. It is believed that the bilberry herb helps the eyes to adjust to changes in light quickly. This is one of the greatest benefits of bilberry and can be very beneficial for ones eyes according to many studies.

In Europe it is used to treat venous insufficiency- a condition that causes swelling and varicose veins. It further relieves pain and itching, and it also. Helps combat skin ulcers on the legs. Reynaud's disease may benefit from bilberry. Reynauds causes pain and numbness in the outer extremities (fingers, toes and nose) when cold.

Bilberry improves circulation and makes artery walls. The herb may reduce inflammation, ease gastro-intestinal problems, and gum problems that have been linked to heart disease. Diarrhea and mouth sores can benefit from Bilberry as well. Bilberry has strong antiseptic properties, relieves peptic ulcers, diabetes, fibrocystic diseases, and painful menstruation.

Our conclusion For The Benefits Of Bilberry

Because of Bilberry's strong antioxidant composition, the herb makes an excellent free radical scavenger, which helps combat the cell damage that leads to premature aging and disease. The most noted benefit that we briefly discussed above, is its ability to treat a range of problems relating to ones eye health. For example, the herb protects collagen structures in the blood vessels of the eyes, thus promoting healthy capillaries that carry many vital nutrients, such as oxygen-rich blood to your eye muscles.

Various Studies have confirmed that the benefits of bilberry go even further than one might be aware of. The herb can be useful for protecting against macular degeneration, cataracts, night blindness, and poor or fading vision. We believe bilberry to be one of the best herbs available for the protection of ones eyes health. Clinical studies have even shown that if given orally to healthy people, it improves visual accuracy. Our conclusion is that everyone should consider consuming bilberry as it helps as part of an overall maintenance of ones health.

Other benefits of bilberry include treating menstrual cramps and helping aid stomach ulcers. Varicose veins, thrombosis, angina, and poor circulation may also be improved with the use of bilberry, as the herb helps with healthy blood flow.

Our last point to note is that bilberry contains a substance called glucoquinine, which has the ability to lower ones blood sugar levels significantly and its antioxidant, anthocyanin, within the herb itself, can reduce high blood pressure.

Possible Precautions for those considering using Bilberry

Some side effects related to the use of Bilberry, include the possibility of: stomach upset, dizziness, or headache. It could cause diarrhea, and thin out blood. Caution should be used as bilberry could interfere with medications. However, there are no known adverse interactions with prescription drugs, or have there been any harmful effects noted in the literature for this herb to the best of our knowledge. As always, though, use your common sense when taking nutritional supplements: if you notice any unwanted side effects, discontinue usage, or reduce your dosage level straight away. Remember to always consult with a qualified physician before beginning supplementation of any kind.

Pregnant or nursing women should always refrain from supplementation with nutritional products until they speak with their personal doctor.

Our opinion on the Bilberry Herb

The evidence for bilberry's benefits as a herb are long, varied, and shown in many clinical trails when it comes to treating eye disorders and maintaining clear vision in healthy individuals. However, many of the recent beneficial discoveries need further study in our opinions to validate the benefits further. Among these new findings are bilberry's benefits for menstrual cramps and helping treat stomach ulcers.

Because of the many benefits of bilberry, along with more or less unknown adverse side effects, we would say it is a supplement well worth checking out especially since there is a lack of side effects of bilberry -- unlike many other herbs on the market.

Tips On Getting The Best Benefits Of Bilberry

1. Make sure you purchase a bilberry supplement produced with a standardized extract. Standardized extracts contain the highest level of therapeutic benefits within the herbs. Most other herbal supplements on the market, however, do not even contain the amount of ingredients stated on the label. This is worrying within the nutritional industry and consumers need to take this issue seriously.

2. Dosages range from 20 to 160 mg. However, people who are in good overall health should take lower dosage levels, but maintain long term use. However, those people with specific conditions, such as macular degeneration, cataracts, glaucoma, etc mentioned above in our article, may wish to supplement with dosage levels in the higher ranges, but do not go over what we have stated above.

The Health Benefits of Bilberry

The product we personally use called Total Balance - is the best supplement we have come across. We have been using this supplement for over 3 years with excellent health results.

We highly reccomend you take a further look in to our supplement of choice if you are interested in improving your overall health.

John Gibb is the owner of a series of health websites, check out natural nutritional supplements, to view the alternative health supplement we personally use with excellent health results.

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The Scoop on New Natural Skin Care Products

New natural skin care products are coming out all the time. I want to make you aware of some information about these products that you might not know. My goal is to help you become more informed consumers.

The packaging and fancy bottles are no surprise and are in fact a great sales strategy! That aside, quality research is sometimes sacrificed because of the time and money that goes into sales and marketing. In some cases, the product may not be new but just packaged in different packaging and the container may be fancier or brighter.

Health Care

The processing of a product may be what makes it different from an earlier version of it. You can process the same ingredients in a different way and call them new. Calling a product natural is another thing. Be forewarned that a product may say it is natural when it's really been made with synthetic material that has naturally occurring substances in them.

These so called natural products may have very unsafe ingredients in them. For example, synthetic materials may have natural substance in them. It's the artificial chemicals, preservatives, and fillers that can damage your skin and put your health at risk. Companies may use animal fats including beef fat as fillers.

I think you should be told what ingredients to look for and to stay away from for your skin's health. These ingredients can put your general health at risk as well. I don't think we can be told often enough to learn to read product labels on anything we put on our body or in it.

You are smart and I am sure you might recognize the ends of words that usually indicate some kind of chemical such as alcohols. You might even recognize chemical names. Do avoid purchasing these products and if you have them at home get rid of them. These toxic ingredients and others are being linked to different kinds of cancer, depressive disorders, stress disorders and skin disorders. New information is coming out really fast these days. I think we would all benefit from paying attention to news reports or we can do searches online to keep informed. Now, the news isn't all bad.

There is really good news about new natural skin care products. Reading the label is truly the best thing you can do for yourself. Do you want to know whether an ingredient you see on the label is safe? All you have to do is decide if the ingredient is safe to eat. If it is than it is safe to use on your skin. You are probably thinking that who'd want to eat this stuff? In case of an accident ingestion of these products occur, you will not be harmed.

There are two new substances that have been discovered and are in some of the best current natural skin care products. The first is Active Manuka Honey. It destroys bacteria on the skin and can heal infections. The Manuka bush is native to New Zealand and one species of bee feeds on this almost exclusively.

It has the following the following safe effects on the skin and your health.

The second new substance is called Cynergy TK. This a very unique substance.

Other natural ingredients include an exotic kelp that is native to the Japanese Sea. It is called Phytessence Wakame.

Coenzyme Q10 is not something that can penetrate your skin easily. A nano emulsion form called Nano-Lipobelle H-EQ10 can.

Nano-lipobelle Q10, Phytessence Wakame and Cynergy TK together make the strongest skin care products now available. New natural skin care products with the ingredients will prove effective in treating you skin.

The Scoop on New Natural Skin Care Products

John Gibb is a dedicated researcher of skin care health and products. He shares his research on his website - Natural Skincare. If you have unwanted wrinkles, fine lines and damaged skin, visit - How to achieve the best looking skin naturally now to learn about the skin care line our editors personally use and recommend.

We have personally been using these products with excellent results.

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